Holmfirth is putting the past few years behind it and inviting everyone to come back, explore and enjoy the town.
With the Blueprint roadworks project nearing completion, a new Make It Your Holmfirth campaign ‘Holmfirth is Open’ is being planned to celebrate everything that makes Holmfirth such a great place to visit, live, work and spend time.
Holmfirth means something different to everyone. For some, it’s a walk in the hills. For others, it’s a great night out, a favourite café, a browse around the independent shops, live music, good food or simply meeting friends and enjoying the atmosphere.
And that’s the idea behind Make It Your Holmfirth – encouraging everyone to find their own reason to rediscover the town.
Get exploring with the Discovery Trail
One of the centrepieces of the new campaign will be a new Holmfirth Discovery Trail.
Letters spelling out HOLMFIRTH will be placed at locations around the town, encouraging people to get out and explore.
The letters will take people to local businesses, landmarks, public spaces and some of the fantastic views around Holmfirth.
It’s designed to be a bit of fun, get people walking around the town and, perhaps, introduce them to a few places they’ve never discovered before.
And, of course, there’ll be plenty of opportunities to take a photo along the way. Further details on the trail coming soon
Say cheese!
The campaign will also introduce some fun new photo opportunities around Holmfirth.
Think big, bold and made for sharing – from a Make It Your Holmfirth photo frame to a selfie board or another eye-catching installation that gives visitors the perfect excuse to stop, take a picture and share their day.
Show us your Holmfirth
The campaign will also invite people to share their own favourite Holmfirth moments through a Make It Your Holmfirth photo competition.
It could be a favourite view, a walk, a brilliant meal, a night out, a favourite shop, a day spent with family or simply one of those little moments that makes Holmfirth special.
The idea is to let the people who live here and visit here tell the story of Holmfirth themselves.
Local businesses will also have an important role to play, with volunteers helping to bring the campaign to life and champion the places, experiences and stories that make the town special.
A new chapter
The newly developed parking and events space in the centre of town will provide somewhere to meet, sit and relax, as well as a venue for markets, events and community activity.
The regular community market will be one of the ways people can make use of the new square, bringing more activity into the heart of the town and giving people another reason to come along.
The campaign is ultimately about changing the conversation.
After a long period of disruption, it’s time to start talking about what people can do, see and enjoy in Holmfirth.
It’s time to get back out there.
It’s time to explore somewhere familiar in a new way.
And most importantly, it’s time to Make It Your Holmfirth.
The campaign will include:
- A town-wide new Holmfirth Discovery Trail
- New photo and selfie opportunities
- A community photo competition
- Promotion of the new car park and events space and associated activities
- Promotion of local businesses, food, drink, culture and shopping
- Holmfirth countryside and walking experiences
- Social media and community activity
The campaign has been developed and delivered by local Holmfirth creative agency Redbak with support from local business representatives and community groups. Redbak submitted a proposal to Kirklees Council to secure funding for the campaign.